Why am I passionate about this?

As both a professor of graphic design and creative director of Fast Company, I’m dedicated to helping others be more creative. At Fast Company, my job is to ensure the visuals for the world’s leading business media brand are consistently innovative. (Yea…no pressure.) Honestly, sometimes it’s tough to be innovative when I’m faced with a squeezed schedule, a towering to-do list, and a bargain basement budget. But, as a marathoner, I’ve learned that if you want to be successful, you need to push through sub-optimal circumstances. That’s where these five books come into play: they all provide relatable stories and insights into achieving success, despite tough odds. Let’s do this.


I wrote

Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals

By Mike Schnaidt,

Book cover of Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals

What is my book about?

How do you stay creative through the daily grind of life? This book answers that question through practical advice for…

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The books I picked & why

Book cover of Grit: The Power of Passion and Perseverance

Mike Schnaidt Why did I love this book?

Chapter 3: “Effort Counts Twice” makes me feel seen. I don't consider myself to be the most talented designer or writer, but I’ll rewrite a story over and over until it’s just right.

Hard work is a common theme in Grit, and this chapter provides examples of teachers, artists, and businesspeople, all achieving success through hard work, instead of relying on natural talent.

By Angela Duckworth,

Why should I read it?

11 authors picked Grit as one of their favorite books, and they share why you should read it.

What is this book about?

UNLOCK THE KEY TO SUCCESS

In this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualities that lead to outstanding achievement. Winningly personal, insightful and powerful, Grit is a book about what goes through your head when you fall down, and how that - not talent or luck - makes all the difference.

'Impressively fresh and original' Susan Cain


Book cover of Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Mike Schnaidt Why did I love this book?

This book offers real-world examples of how peer feedback is critical to creative success. When I lose myself in the creative process, I rely on trusted collaborators to help dig me out of that hole.

Recognizing this is a universal problem for creatives, Ed Catmull introduces us to The Braintrust, a team at Pixar that provided feedback on movie scripts such as The Incredibles and Wall-E. I believe we all need our own personal Braintrust to be successful.

By Ed Catmull, Amy Wallace,

Why should I read it?

5 authors picked Creativity, Inc. as one of their favorite books, and they share why you should read it.

What is this book about?

Part autobiography, part history of Pixar, part business book, Creativity Inc is a stimulating, feel-good, insightful and highly inspirational collection of lessons in creativity and business from the president of Pixar and Disney Animation, Ed Catmull.

'Just might be the best business book ever written.' -- Forbes Magazine
'Great book. Wish I could give it more than 5 Stars' -- ***** Reader review
'Incredibly inspirational' -- ***** Reader review
'Honestly, one of the best books I've read in a long time' -- ***** Reader review
'Read it and read it again, then read it again and then again' -- *****…


Book cover of It's Not How Good You Are, It's How Good You Want to Be

Mike Schnaidt Why did I love this book?

Paul Arden’s book teaches you how to be an optimist—an essential trait for meeting your milestones. He writes: “You must develop a complete disregard for where your abilities end.” Focus on who you want to be, not who you are. 

This is a tool called positive visualization, one I’ve harnessed in my career path as a creative director, an author, and a professor. By envisioning who I want to be, I take the necessary steps to achieve success.

By Paul Arden,

Why should I read it?

2 authors picked It's Not How Good You Are, It's How Good You Want to Be as one of their favorite books, and they share why you should read it.

What is this book about?

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising…


Book cover of On Writing: A Memoir of the Craft

Mike Schnaidt Why did I love this book?

Stephen King’s book is a masterclass in resilience—an essential character trait for achieving your creative goals. King explains how he was sidelined by a van, yet managed to push through and complete the book.

While King's setback is extreme, it puts my issues of having a tight schedule or budget in perspective. If he can complete his project despite the odds, so can I.

By Stephen King,

Why should I read it?

24 authors picked On Writing as one of their favorite books, and they share why you should read it.

What is this book about?

Twentieth Anniversary Edition with Contributions from Joe Hill and Owen King

ONE OF TIME MAGAZINE’S TOP 100 NONFICTION BOOKS OF ALL TIME

Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King’s critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the…


Book cover of Self-Help

Mike Schnaidt Why did I love this book?

I dig Lorrie Moore’s sense of humor in this book. Before I began my journey as a writer, I read the chapter “How to Become a Writer.” (Ironic, I know.) While this chapter pokes fun at the torture of being a writer, it also taught me that humor can help us feel like our obstacles aren’t so insurmountable.

By Lorrie Moore,

Why should I read it?

1 author picked Self-Help as one of their favorite books, and they share why you should read it.

What is this book about?

From the national bestselling author of A Gate at the Stairs—and a master of contemporary American fiction—comes “a funny, cohesive, and moving collection of stories" (The New York Times Book Review). 

In these tales of loss and pleasure, lovers and family, a woman learns to conduct an affair, a child of divorce dances with her mother, and a woman with a terminal illness contemplates her exit. Filled with the sharp humor, emotional acuity, and joyful language Moore has become famous for, these nine glittering tales marked the introduction of an extravagantly gifted writer.


Explore my book 😀

Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals

By Mike Schnaidt,

Book cover of Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals

What is my book about?

How do you stay creative through the daily grind of life? This book answers that question through practical advice for staying motivated and achieving your big-picture goals. Creative Endurance features inspiring stories from professionals such as chef Molly Baz, Olympian Billy Demong, designer Sagi Haviv, and NASA astronaut Jeanette Epps, among 35 other artists and athletes.

Designed to be easily digestible and extremely useful, Creative Endurance is broken into four sections: Your Day, Your Project, Your Job, and Your Life. The advice is shared in the format of 56 rules, with 20 interviews and 8 pages of activities for the reader to pause and reflect. Creative Endurance is your personal creative coach.

Book cover of Grit: The Power of Passion and Perseverance
Book cover of Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Book cover of It's Not How Good You Are, It's How Good You Want to Be

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My Year of Casual Acquaintances

By Ruth F. Stevens,

Book cover of My Year of Casual Acquaintances

Ruth F. Stevens Author Of My Year of Casual Acquaintances

New book alert!

Why am I passionate about this?

From the time I was a girl, I’ve loved stories that put a lump in my throat even as I’m laughing. As a fiction writer, that funny-sad tone is the one I go for in my own work. I gravitate toward female protagonists of all ages who break the mold—women who are intelligent and strong but who also have unconventional, quirky personalities. Women who can be hilarious, infuriating, and heartbreaking—sometimes all at once. Because they are complex and unique, these women tend to struggle with life’s challenges more than their contemporaries. That’s what makes their stories so interesting, and why I have chosen the books on this list. 

Ruth's book list on smart, quirky women facing personal struggles

What is my book about?

When Mar’s husband divorces her, she reacts by abandoning everything in her past: her home, her friends, even her name. Though it's not easy starting over, she’s ready for new adventures—as long as she can keep things casual. Each month, Mar goes from one acquaintance to the next: a fellow gym member down on her luck, a flirty hip-hop instructor, a bossy but comical consultant. . . and a handsome novelist who wants more than she can give. Mar learns from each encounter. But can she open herself up to true connection?

Surrounded by quirky, endearing characters, Mar navigates her…

My Year of Casual Acquaintances

By Ruth F. Stevens,

What is this book about?

"A fun, entertaining novel! I can't imagine anyone who wouldn't enjoy this book as much as I did." -Leslie A. Rasmussen, award-winning author

When Mar Meyer's husband divorces her for another woman, she reacts by abandoning everything in her past: her home, her friends, even her name. Though it's not easy to start over, Mar is young-looking, fit, and ready for new adventures-as long as she can keep things casual.

With each passing month, Mar goes from one acquaintance to the next. Among them: a fellow gym member down on her luck, a flirty hip-hop instructor, a bossy but comical…


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